This is my Adobe Illustrator design logo rough draft. It represents my overall class subject of “Animals” and how they are very important to me. My inspiration for this logo design was the Woodland Park Zoo, which is a zoo in Seattle, Washington, where I work in the summer and winter. Going into more depth about my logo, I put both a sun and clouds in my logo because, especially this summer, the zoo was so much fun rain-or-shine. The zoo sits on 70+ acres of land, which is why I added the trees. The pathway in the middle is leading to the zoo as if the zoo was “the light at the end of the tunnel.” I put a thick black border around the image with the words “The Woodland Park Zoo” around it because I felt it made it look clean and sleek kind of like the BMW logo. When thinking about how to make my logo, I think the article found at http://jsbmorse.com/4-principles-of-great-logo-design/ was the most helpful to me. My logo follows many basic design principles. For example it has use of space, form, consistency and clarity. My coloring is very unique which I think makes it personal and cool looking. The logo is also very functional and would look good on any color background in my opinion. The Logo represents the company greatly because the zoo was all about the outdoors and nature and one can see that immediately in my logo. My background is very unique because I used a blend of blue and brown which I faded together using the gradient tool. I used blue for a nice sky color, which blends, into the brown which represents a natural ground color. I hope everyone enjoyed my design draft and I look forward to hearing all of your feedback!
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